Founder Story
The Art of
the Perfect Lash
Born from a decade of professional expertise. Worn by those who refuse to compromise.
"I believed that salon-quality lashes should never require a salon appointment or a salon price tag. So I built something better."
A career built
on precision
KOOTS was born from years behind the chair. Founder Kath built her craft across Perth's most discerning clientele — mastering brow and lash styling, cosmetic tattooing and the meticulous art of makeup artistry. What she consistently heard from clients: they wanted to feel this polished every single day, not just when they could get an appointment.
That gap between aspiration and access became KOOTS's founding brief.
Redefining what's
possible at home
In 2022, Kath launched what would become KOOTS's defining innovation: an at-home lash extension system designed to the same standards she applied in her salon. Not a strip lash. Not a compromise. A genuine lash extension experience — applied in minutes, lasting up to ten days, indistinguishable from a professional set.
The response was immediate. Customers across Australia — and soon the world — discovered they no longer needed to choose between quality and convenience.
Luxury is a standard,
not a price point
Every KOOTS product is developed with the same care Kath applied to her salon work. Vegan formulations. Cruelty-free materials. Wear that holds through Perth's heat, international humidity and every hour in between. Durably designed to earn their place in your daily ritual — not to be discarded after one use.
We call this accessible luxury — the conviction that flawless lashes are a right, not a privilege.
The KOOTS Standard
Expert-led formulation
Every product originates from professional salon experience. Our bond, sealer and lash designs are developed to meet the demands of daily wear — tested by a working MUA before they reach your hands.
Conscious by design
100% vegan. Entirely cruelty-free. Durably made to reduce waste without reducing performance. Beauty that respects both the person wearing it and the world they inhabit.
Accessible excellence
Salon-quality results should not require a salon budget. KOOTS was built on the conviction that precision and affordability are not in opposition. They are the same standard, held together.
Lazy Lash Club exists because I genuinely believe salon-quality lashes should fit into real life — your schedule, your budget, your routine. I built it for every person who deserves to feel their best, without the barriers that usually come with it.Kath Founder & Creative Director, KOOTS